in this section we will be CLTV_Analysis on online_retail_ıı dataset
Contents
- Import Necessary Libraries
- Import Dataset
- Data Preprocessing
- General Information About to Dataset
- Calculate TotalPrice for any quantity
- Calculate CLTV
- Calculate Average Order Value
- Calculate Purchase Frequency
- Calculate Repeate Rate and Churn Rate
- Calculate Profit Margin
- Calculate Customer Value
- Calculate Customer Lifetime Value (CLTV)
- Creation of Segmentation
- Export All Results to CSV
- Functionalization of the All Process