Target is one of the world’s most recognized brands and one of America’s leading retailers. Target makes itself a preferred shopping destination by offering outstanding value, inspiration, innovation, and an exceptional guest experience that no other retailer can deliver. This business case has information on 100k orders from 2016 to 2018 made at Target in Brazil. Its features allow viewing orders from multiple dimensions: from order status, price, payment, and freight performance to customer location, product attributes and finally reviews written by customers.